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Day 14 of 20 Β· AI for Trades

Your Lead Machine

Congratulations β€” you have just completed Week 2. Over the past seven days, you have learned skills that most tradespeople never figure out, or figure out too late. Today we bring it all together and show you how every piece connects into a single, self-reinforcing system that generates leads on autopilot.

This is not theory. This is the practical playbook that the busiest, most successful tradespeople are already running β€” whether they know it or not. The difference is that you are now doing it deliberately, with AI handling the heavy lifting.

The Complete Pipeline β€” From Lead to Social Proof

Let's walk through the full journey of a single job and see how each lesson feeds into the next.

Step 1: A lead comes in. Someone posts a job on RatedPeople, Thumbtack, Angi, or hipages. Your phone buzzes. Because you have AI-generated response templates saved on your phone (Day 8), you fire off a professional, personalised reply within two minutes. You are the first to respond.

Step 2: You send a quote. The customer is interested. Using AI, you generate a clear, itemised quote from their job description (Day 9). It looks professional, breaks down every cost, and includes your terms and timeline. The customer knows exactly what they are getting.

Step 3: The customer pushes back. They say another quote is cheaper, or ask if you can start sooner. No problem. You pull up your objection response library (Day 10) and send a calm, confident reply that explains your value without dropping your price.

Step 4: You win the job and do great work. This is the part you already know how to do.

Step 5: You ask for a review. Within 24 hours of completing the job, you send an AI-written review request (Day 11) β€” warm, natural, with a direct link. The customer leaves you a five-star review.

Step 6: You optimise your Google presence. Your Google Business Profile is fully set up with an AI-written description packed with local keywords (Day 12). You publish a quick Google Post about the completed job. Your local ranking climbs.

Step 7: You post on social media. You took a before-and-after photo. AI writes the caption. You post it on Facebook and Instagram (Day 13). People in your area see your work. Some of them file it away for when they need a tradesperson.

And then the cycle starts again β€” but stronger every time.

The Flywheel Effect

Here is where it gets powerful. Each of these steps does not just work on its own β€” it amplifies the others. This is what business people call a flywheel, and it works like this:

More reviews push your profile higher on RatedPeople, Thumbtack, hipages, and Google. Higher ranking means more leads come in. More leads mean more jobs. More jobs mean more completed work to photograph and post. More social media content means more visibility. More visibility means more enquiries. More enquiries mean more opportunities to send great quotes. More great quotes mean more jobs won. More jobs won mean more reviews.

Each revolution of the flywheel builds momentum. A tradesperson who started this system six months ago is now in a completely different position to one who is still sending "how much?" texts and hoping for the best.

The key is consistency. You do not need to do everything perfectly. You just need to keep the wheel turning: respond fast, quote well, ask for reviews, post your work. AI makes every step take minutes instead of hours.

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ChatGPT
online
I'm a builder in Manchester. I do extensions, loft conversions, and renovations. I'm on RatedPeople and have a Google Business Profile. Can you map out my complete lead pipeline as a simple step-by-step system I can follow every week?
Here's your weekly lead pipeline system: **DAILY (2-3 minutes each):** 1. Check RatedPeople leads as they come in β€” respond within 5 minutes using your saved templates 2. Send itemised quotes to any serious enquiries using your AI quote template 3. Reply to any customer messages or objections using your response library **AFTER EVERY JOB:** 4. Take before/after photos (do this every single time β€” 30 seconds) 5. Send a review request via WhatsApp within 24 hours of completion 6. Reply to any new Google or RatedPeople reviews (positive and negative) **WEEKLY (15-20 minutes total):** 7. Post 1-2 before/after photos on Facebook and Instagram with AI-written captions 8. Publish 1 Google Business Post about a recent completed job 9. Check your Google Business Profile insights β€” are searches going up? **MONTHLY (30 minutes):** 10. Review your win rate β€” how many leads turned into jobs? 11. Update your response templates if you notice new common questions 12. Ask AI to refresh your Google Business description with any new services or areas --- **The flywheel in action:** Fast responses β†’ More jobs won β†’ More completed work β†’ More reviews β†’ Higher rankings β†’ More leads β†’ Fast responses... If you stick to this system for 3 months, you will have a fundamentally different pipeline than you do today. The compound effect of consistent reviews, content, and fast responses is enormous.
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What You Have Built This Week

Let's take stock. In seven days, you have learned how to:

- Respond to leads faster than 95% of your competition using AI-generated templates you can fire off from your phone in under 2 minutes

- Write professional, itemised quotes that build trust and justify your pricing, generated from job descriptions in seconds

- Handle customer objections calmly and confidently with a pre-built response library

- Collect five-star reviews systematically by asking at the right time with the right message

- Optimise your Google Business Profile so you show up when local customers search for your services

- Post on social media consistently by turning every completed job into marketing content with AI-written captions

None of this requires you to spend hours at a desk. Everything can be done from your phone, between jobs, in minutes. That is the power of AI for tradespeople β€” it does not replace what you do, it amplifies how you sell what you do.

Next week, we go further. You will learn how to build a simple website, automate your admin, and set up systems that save you time every single day. The foundation is laid. Now we build on it.

Knowledge Check
What is the "flywheel effect" in lead generation?
A
A pricing strategy where you lower your prices to win volume
B
A self-reinforcing cycle where more reviews lead to more leads, which lead to more jobs, which lead to more reviews
C
A social media algorithm that shows your posts to more people
D
A type of power tool used in construction
The flywheel is a self-reinforcing cycle. Each step β€” fast responses, great quotes, reviews, social proof β€” feeds into the next, building momentum over time.
Knowledge Check
In the complete lead pipeline system, how often should you post on social media?
A
Once a month at most
B
1-2 times per week consistently
C
Every hour to maximise visibility
D
Only when you finish a big job
Consistent weekly posting keeps you visible and builds a portfolio of work over time. The key is regularity, not volume.
Circular diagram showing the lead generation flywheel with arrows connecting fast response, professional quote, job won, review collected, higher ranking, and more leads
The lead flywheel. Every job you win and execute well makes the next one easier to get. Keep the wheel turning.
Knowledge Check
How much total time per week does the full lead pipeline system require?
A
No time at all β€” it is fully automated
B
Several hours per day
C
An entire day set aside for marketing
D
Around 15-20 minutes per week plus a few minutes per lead and per completed job
The system is designed for busy tradespeople. Daily lead responses take 2-3 minutes each, post-job tasks take 5 minutes, and weekly content and reviews take 15-20 minutes total. AI does the heavy lifting.
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Day 14 Complete
"You do not need more hours in the day. You need a system β€” and now you have one."
Tomorrow β€” Day 15
Building a Simple Website
Week 3 starts with the one thing every tradesperson needs but most get wrong β€” a simple, effective website that turns visitors into customers.
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1 day streak!