Today we focus on two plugins that sit at the revenue-generating heart of most organizations: Sales and Marketing. These plugins turn Cowork into a revenue team member who never sleeps, never forgets a detail about a prospect, and can draft a campaign brief in minutes instead of hours.
If you work in sales, marketing, or any revenue-adjacent role, these plugins will change your daily workflow. If you work in a different function, pay attention anyway — understanding how these plugins operate will help you collaborate more effectively with your go-to-market teams and will give you ideas for how to structure plugins for your own domain.
The Sales plugin covers the full sales cycle, from initial prospect research through deal preparation and CRM management. Its most popular feature is the `/sales:call-prep` slash command, which has quickly become a fan favorite among sales teams.
Prospect Research — Before any conversation with a prospect, Cowork can compile a comprehensive briefing: company background, recent news, key decision-makers, technology stack, competitive landscape, and potential pain points. This is the kind of research that used to take 30-45 minutes of manual searching — now it takes seconds.
Deal Preparation — When you are preparing for a specific deal, the Sales plugin helps you build a strategy. It can analyze the prospect's situation, map your solution to their likely pain points, anticipate objections, and suggest talk tracks. Combined with your customized company context (your value props, case studies, pricing), this becomes an incredibly effective preparation tool.
CRM Integration — Through MCP connectors, the Sales plugin can read from and write to your CRM. After a call, you can ask Cowork to update the deal record, log notes, and set follow-up tasks — all without switching to your CRM interface.
The `/sales:call-prep` command brings all of this together. Type it before any meeting, provide the prospect's name or company, and Cowork delivers a structured briefing that makes you walk into every call prepared and confident.
The Marketing plugin covers the three pillars of modern marketing work: content creation, campaign planning, and launch management.
Content Drafting — The Marketing plugin helps you draft blog posts, email sequences, social media copy, ad copy, landing page text, and more. What sets it apart from generic AI writing is context. Because the plugin can be customized with your brand voice guidelines, messaging frameworks, target audience profiles, and competitive positioning, every draft starts from a place of strategic alignment rather than generic output.
You are not asking a general AI to "write a blog post." You are asking a marketing-aware AI that knows your brand, your audience, and your strategy to draft content that fits within your broader plan.
Campaign Planning — When you are planning a multi-channel campaign, the Marketing plugin helps you structure the effort. It can help you define campaign goals, select channels, draft messaging for each channel, create content calendars, and identify metrics to track. This is the strategic planning work that usually involves multiple meetings and documents — Cowork can help you create a solid first draft of the plan in a single session.
Launch Management — Product launches involve dozens of coordinated tasks across multiple teams. The Marketing plugin helps you build launch checklists, draft launch communications, prepare FAQ documents, create internal briefing materials, and track launch readiness. Combined with the Productivity plugin's task management features, you get a powerful launch coordination system.
The Sales and Marketing plugins are powerful individually, but they become even more effective when combined with other plugins and with each other:
Sales + Research — Use the Research plugin to conduct deep market analysis, then use the Sales plugin to translate those insights into prospect-specific talk tracks. The research gives you the macro view; the sales plugin makes it personal.
Marketing + Productivity — Plan a campaign with the Marketing plugin, then use the Productivity plugin to break the campaign plan into tasks, assign deadlines, and track progress. The marketing plugin handles strategy; the productivity plugin handles execution.
Sales + Marketing Alignment — Both plugins can share context. When the marketing team drafts new messaging, the sales plugin can incorporate it into call prep. When sales identifies a common objection, the marketing plugin can address it in upcoming content. This shared context layer is one of the most powerful — and underused — aspects of the plugin ecosystem.
The pattern here is that plugins are not isolated tools. They are parts of a connected system, and the real power emerges when you think about how they work together.