Day 4 of 20 · AI for Trades

Crafting Your Killer Profile

⏱ 7 min 📊 Beginner

Your profile on RatedPeople, Thumbtack, Checkatrade, hipages, or any other lead platform is your shopfront. It's the first thing homeowners check before deciding whether to respond to your message or hire you.

And here's the uncomfortable truth: most tradespeople have terrible profiles. A few lines about being reliable, maybe a mention of "20 years experience," and a blurry logo. That's not a profile — that's a missed opportunity.

Today you're going to use AI to transform your profile from forgettable to first-choice.

Why your profile matters more than you think

When a homeowner gets 6 responses to their job posting, they don't just read the messages. They click through to your profile. Every single platform — Checkatrade, MyBuilder, Angi, Thumbtack, ServiceSeeking — shows your profile alongside your response.

Here's what they're looking for in the first 10 seconds:

Professional photo or logo — Not AI's department, but get this right. A clear headshot in clean workwear or a professional logo. No selfies in the van.

Compelling bio/description — This is where AI transforms things. Your bio needs to answer one question in the homeowner's mind: "Can I trust this person in my home?"

Qualifications and credentials — Gas Safe, NICEIC, Part P, state licenses, QBCC (Queensland), HIA membership. Whatever applies to your trade and location.

Insurance confirmation — Public liability, professional indemnity. Homeowners care about this more than you'd expect.

Reviews and ratings — We'll cover review management later, but the number and quality of your reviews is crucial.

Knowledge Check

When a homeowner receives multiple responses to their job posting, what do they typically do first?

A

Ignore all messages and wait for more

B

Click through to check each tradesperson's profile before responding

C

Choose the response with the most emojis

D

Pick the cheapest quote immediately

Homeowners almost always check your profile before engaging further. Your response gets them interested, but your profile closes the deal. That's why a strong, professional profile is essential — it's working for you on every single lead.

The anatomy of a winning profile bio

A great platform bio has five elements, and AI can help you write all of them:

1. Opening hook — One sentence that makes homeowners keep reading. Not "We are a reliable plumbing company." Instead: "We take the stress out of plumbing emergencies — fast response, fair pricing, and a guarantee on every job."

2. What you do — Your core services, written clearly. Don't just list them — frame them around the homeowner's needs. Not "We do boiler installations" but "Whether your boiler's on its last legs or you want to upgrade to a more efficient system, we handle the full installation including removal of your old unit."

3. Why you're different — What sets you apart? Speed of service? Specialist expertise? Free initial consultations? Warranties? This is where you separate yourself from the 15 other plumbers in your area.

4. Credentials and experience — Qualifications, years of experience, insurance, trade body memberships. Hard facts that build trust.

5. Call to action — Tell them what to do next. "Send me the details of your job and I'll get back to you within the hour" is infinitely better than just ending the bio abruptly.

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ChatGPT

online

I'm a plumber in Manchester on RatedPeople. Here's my current profile bio: "Reliable plumber with 15 years experience. All plumbing work undertaken. Fully insured. Call for a free quote." Can you rewrite this to be more compelling?

Here's your upgraded profile: **Manchester Plumber — 15 Years, 2,000+ Jobs Completed** Plumbing problems don't wait, and neither do we. Whether it's a burst pipe at midnight, a bathroom refit you've been planning for months, or a dripping tap that's driving you mad — we get it sorted properly the first time. **What we handle:** - Emergency repairs (we aim to be with you same day) - Full bathroom installations and refits - Boiler repairs and replacements - Central heating systems and radiators - Kitchen plumbing and appliance connections - Unblocking drains, toilets, and sinks **Why homeowners choose us:** - 15 years of experience across Manchester and Greater Manchester - Fully insured with public liability cover - Clean, tidy work — we treat your home like our own - Transparent pricing with no hidden extras - Guarantee on all workmanship Send me the details of your job and I'll get back to you within the hour with honest advice and a clear quote. --- **Why this works:** It leads with the homeowner's problem, lists services clearly, builds trust with credentials, and ends with a clear next step. Want me to adjust the tone or add anything specific?

↻ Replay conversation

A few minutes with AI turns a forgettable profile into one that wins trust before you've said a word.

Your turn — the profile prompt template

Here's the exact prompt you can paste into ChatGPT or Claude to rewrite your own profile. Fill in the brackets with your details:

"I'm a [your trade] based in [your location]. I've been working for [X years]. My qualifications include [list them]. I'm insured for [type of insurance]. My current profile bio on [platform name] says: [paste your current bio]. Please rewrite this into a compelling profile that: 1) Opens with a hook that speaks to homeowners' needs, 2) Lists my core services clearly, 3) Explains why I'm different from competitors, 4) Mentions my qualifications and insurance, 5) Ends with a clear call to action. Keep the tone professional but approachable — not corporate, not too casual. Around 150-200 words."

This prompt works for any trade — plumber, electrician, builder, roofer, landscaper, painter, tiler, plasterer, HVAC tech. Just swap in your details and let AI do the heavy lifting.

Knowledge Check

What should the opening line of your platform profile achieve?

A

Hook the homeowner's attention by speaking to their needs or problems

B

Introduce your company's founding year

C

List all your qualifications immediately

D

State your hourly rate

The opening line is your chance to grab attention. Instead of talking about yourself ("We are a reliable company..."), speak directly to the homeowner's situation ("Plumbing problems don't wait, and neither do we"). This makes them feel understood and keeps them reading.

Knowledge Check

Which of these is the best call to action for the end of your profile bio?

A

"We look forward to hearing from you at your earliest convenience."

B

"Send me the details of your job and I'll get back to you within the hour."

C

"Visit our website for more information."

D

"Thanks for reading."

A strong call to action tells the homeowner exactly what to do next and sets an expectation for response time. "Send me the details and I'll respond within the hour" is specific, actionable, and creates urgency. The others are vague or redirect them away from the platform.

Platform-specific tips

Each platform has slightly different profile features. Here's how to maximize them:

RatedPeople / MyBuilder (UK): Your bio, photos of past work, and reviews are the three pillars. Use AI to write descriptions for your project photos too — "Full bathroom refit in Didsbury. Included new walk-in shower, heated towel rail, and tiling" is far better than no caption at all.

Thumbtack / Angi (US): These platforms let you add detailed service descriptions, business hours, and FAQs. Use AI to generate answers to common questions like "Do you offer free estimates?" or "Are you licensed and insured?"

hipages / ServiceSeeking (Australia): Photos of completed work carry huge weight. Use AI to write professional descriptions for each photo. Also, hipages allows you to highlight specializations — make sure these are filled in.

Across all platforms: Keep your profile updated. A profile that says "20 years experience" but was last updated 3 years ago feels stale. Use AI to refresh your bio every few months with new project types, updated credentials, or seasonal services.

🤖

ChatGPT

online

I just uploaded 5 photos of completed jobs to my Thumbtack profile. Can you write short captions for them? The jobs were: 1) kitchen renovation, 2) bathroom tile work, 3) deck build, 4) basement finishing, 5) exterior painting.

Here are professional captions for each: **1. Kitchen Renovation** "Complete kitchen remodel including custom cabinetry, quartz countertops, new lighting, and tile backsplash. Project completed in 3 weeks." **2. Bathroom Tile Work** "Floor-to-ceiling porcelain tile installation in a master bathroom. Includes custom niche shelving and waterproof membrane system." **3. Deck Build** "New 400 sq ft composite deck with built-in bench seating and integrated lighting. Fully permitted and code-compliant." **4. Basement Finishing** "Full basement finish-out with drywall, recessed lighting, LVP flooring, and a custom entertainment area. Transformed unused space into a family room." **5. Exterior Painting** "Full exterior repaint on a two-story Colonial. Included power washing, scraping, priming, and two coats of premium exterior paint." Adjust the details to match your actual work — specific materials and sizes make these even more convincing.

↻ Replay conversation

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Day 4 Complete

"Your profile is working 24/7 — make sure it's saying the right things. AI can transform a basic bio into a trust-building machine in minutes."

Tomorrow — Day 5

Writing Responses That Win Jobs

Tomorrow you'll learn the anatomy of a lead response that actually wins work — and build your first AI prompt templates.

Continue to Day 5 →