Your First AI Listing
You've learned the tools, the listing techniques, the neighbourhood approach, and the data sources. Today you're going to put it all together. We'll walk through the complete workflow — from raw property details to a finished listing package — step by step.
By the end of this lesson, you'll have a repeatable system that turns any property instruction into a polished MLS listing, a social media post, a buyer email, and a property highlight sheet in under 30 minutes.
Start with the raw details
Every listing starts with the basics. Collect these details before you touch any AI tool:
Property fundamentals: Beds, baths, reception rooms, square footage (or square metres), property type, tenure (freehold/leasehold/fee simple), year built, parking.
Standout features: What makes this property special? Renovated kitchen, original period features, views, garden size, home office, pool, garage — anything a buyer would care about.
Location context: Nearest station/transport, schools in catchment, high street or commercial area, parks, distance to city centre or CBD.
Target buyer: Who is most likely to buy this? A young family, a couple downsizing, a first-time buyer, an investor? This shapes the tone of everything.
Price guide: The asking price or price range. This sets the expectation and tone (a $400K starter home reads very differently from a $4M estate).
Write these down in a simple document or your phone notes app. This becomes your brief — the input that AI works from.
Step 1 — The MLS listing description
Take your raw details and feed them into ChatGPT or Claude using the prompt template from Day 3. Here's a complete example:
"Write a property listing description for a 3-bedroom end-of-terrace house in Chorlton, Manchester. Asking price: 375,000 GBP. Features: extended kitchen-diner with bifold doors to the garden, downstairs WC, three double bedrooms, family bathroom with freestanding bath, south-facing garden with deck, off-street parking for two cars. Recently redecorated throughout. Target buyer: young families. Tone: warm, inviting, lifestyle-focused. Include the headline. Under 200 words."
Review the output. Does it capture the feel of the property? Does the tone match your buyer? Edit anything that doesn't feel right, and add your local insight — maybe Chorlton's Beech Road with its independent shops and restaurants, or the proximity to Chorlton Water Park.
Time: 5 minutes (including your review and edits).
Step 2 — The social media post
Now take the same property and create a social media caption. You don't need to re-explain everything — just reference what AI already knows:
"Based on the Chorlton property listing you just wrote, create an Instagram caption for this property. Keep it under 150 words. Include 2-3 lines of compelling copy, key highlights in bullet points, and 10 relevant hashtags. Tone: excited but not pushy."
AI will produce something like:
"This is the one. A beautifully extended 3-bed in the heart of Chorlton, with a kitchen-diner that opens straight onto a sun-drenched south-facing garden.
- 3 double bedrooms
- Extended kitchen-diner with bifold doors
- South-facing garden with deck
- Off-street parking for 2 cars
- Moments from Beech Road's cafes and shops
Guide price: 375,000 GBP. DM for details or to book a viewing.
#Chorlton #ManchesterProperty #ForSale #3BedHouse #SouthFacingGarden #ManchesterHomes #PropertyForSale #ChorltonLife #NewListing #HouseHunting"
Time: 3 minutes.
Step 3 — The buyer email
Next, draft an email to your buyer list. This is the email you'd send to registered buyers who've told you they're looking for this type of property:
"Write a short email to my registered buyers alerting them about the Chorlton property. Subject line should create urgency. The email should be 3-4 paragraphs: introduce the property, highlight the top 3 features, describe who it's perfect for, and end with a clear call to action to book a viewing. Keep it under 150 words. Sign off as Sarah from Harper & James Estate Agents."
Step 4 — The property highlight sheet
Finally, create a structured highlight sheet — the kind of one-page summary you'd include in a property brochure or hand to viewers:
"Create a property highlight sheet for the Chorlton listing. Format it as a structured document with these sections: Property Summary (2-3 sentences), Key Features (bullet points), Room-by-Room Breakdown (brief description of each room), Location Highlights (transport, schools, amenities with distances), and Price & Viewing Info. Keep it factual and clean — this is for print."
This gives you a professional, formatted document in about 60 seconds. Print it, PDF it, or paste it into your brochure template.
Time: 3 minutes.
The complete workflow — time check
Let's add it up:
- Collecting property details and writing the brief: 10 minutes
- MLS listing description: 5 minutes (including review)
- Social media caption: 3 minutes
- Buyer email: 3 minutes
- Property highlight sheet: 3 minutes
- Final review and personalisation: 5 minutes
Total: ~30 minutes for a complete, professional listing package.
Without AI, this same package would take most agents 2-3 hours. And the quality is comparable or better, because AI doesn't have off days, doesn't struggle with writer's block, and doesn't rush the fourth listing of the day.
Tips for reviewing and personalising
The review step is non-negotiable. Here's what to check every time:
Accuracy first. Did AI get any facts wrong? Room counts, features, distances, school names? Fix these immediately. A factual error in a listing destroys credibility.
Tone check. Does it sound like you? Your clients know your voice. If the AI writes more formally or casually than you normally communicate, adjust it.
Add the unsearchable. What do you know about this property that isn't in the details? The neighbour's beautiful garden visible over the fence, the way morning light fills the kitchen, the quiet of the street despite being close to the high street. These are the details that make a listing memorable.
Remove the generic. AI loves phrases like "this stunning property" and "beautifully appointed." If a phrase could apply to any property anywhere, make it more specific or cut it.
Check for your market. American AI output might use "realtor" for UK agents, or "apartment" when Australians would say "unit." Make sure the language matches your market.