Lead Generation with AI
Lead generation is where most agents hit a ceiling. You are great at selling once someone contacts you, but getting them to contact you in the first place? That is where it gets expensive and unpredictable. Portal subscriptions, paid ads, door-knocking, leaflet drops — all of them cost time, money, or both.
AI does not eliminate the need for lead generation. What it does is make every piece of lead generation content you create significantly better, faster, and more targeted. A lead magnet that took a copywriter two days to write? You create it in 20 minutes. Facebook ad copy that you used to agonise over for an hour? Done in five. A landing page that converts browsers into leads? Written before your coffee goes cold.
Today you are going to build the assets that bring leads to you — instead of you chasing them.
Lead magnets that attract the right people
A lead magnet is something valuable you give away for free in exchange for contact details. For real estate agents, the best lead magnets are ones that demonstrate your market expertise while giving the prospect genuinely useful information.
Here are four lead magnets that work across markets, and you can create each one in under 30 minutes with AI:
1. Free area market report. Use the trend report pipeline you built on Day 16. Package your monthly market report as a downloadable PDF. "Download the free February 2026 Market Report for [area]." This attracts sellers who are thinking about listing and buyers researching areas. You already know how to create the content — now you are packaging it as a lead magnet.
2. Buyer's guide to [area]. Ask AI to create a comprehensive guide covering: price ranges by property type, best streets and micro-locations, school catchment information, transport links, local amenities, and market outlook. "The Complete Buyer's Guide to Putney, London" or "Your Guide to Buying in Austin, TX" or "The First Home Buyer's Guide to Melbourne's Inner West." Relocating buyers devour this content.
3. Seller's checklist. A practical, actionable checklist: "17 Things to Do Before You Put Your Home on the Market." Cover staging tips, paperwork preparation, choosing an agent, understanding the sales process, and common mistakes to avoid. This attracts sellers who are 3-6 months from listing — the perfect time to build a relationship.
4. Investment property calculator guide. For markets with strong investor activity, create a guide that explains rental yields, capital growth, and cash flow calculations. Include worked examples for your local area. Investor buyers are high-value, repeat clients who respond to data-driven content.
Landing page copy that converts
A lead magnet without a landing page is a gift nobody knows about. You need a simple page that explains what the lead magnet is, why it is valuable, and how to get it. AI writes this in minutes.
Here is the prompt framework: "Write a landing page for a free downloadable guide called [title]. The target audience is [audience]. The page should have: a headline that addresses their main concern, three bullet points explaining what they will learn, a clear call to action, and a brief trust-building sentence about who I am. Keep it under 200 words."
A good real estate landing page follows this structure:
Headline: Address the prospect's situation. "Thinking of Selling in Brighton? Here's What Your Home Is Actually Worth in Today's Market."
Subheadline: Promise the value. "Download our free February 2026 Brighton Market Report — with real sold prices, market trends, and pricing insights for your area."
Bullet points: Specific benefits. "Inside the report: average sold prices by property type in BN1 and BN2 / how days on market have changed in the past quarter / what current supply and demand means for your asking price."
Call to action: Clear and simple. "Enter your email to download the free report."
Trust line: Brief credibility. "Prepared by [your name], local property expert with 12 years' experience in Brighton and Hove."
That is it. No complex funnels, no ten-page sales letters. A clear offer, a clear benefit, a clear action.
Ad copy for Facebook and Google
Once your lead magnet and landing page are ready, you need to drive traffic. AI excels at writing short, punchy ad copy for social platforms.
Facebook ads for sellers. The goal is to reach homeowners in your area who might be thinking about selling. Try this prompt: "Write three Facebook ad variations targeting homeowners in [area] who might be considering selling their property. The ad should offer a free market report download. Keep each version under 125 words. Make one emotional, one data-driven, and one urgency-focused."
Example output for the data-driven version: "Did you know that properties in SE15 are selling 22% faster than three months ago? The average sold price for a three-bedroom house hit £425,000 in February — up 2.8% this quarter. If you've been wondering what your home is worth in today's market, we've put together a free area report with real sold prices, market trends, and pricing insights. Download your free SE15 Market Report now."
Google ads for buyers. Target search intent — people actively searching for properties or agents in your area. "Write three Google search ad headlines and descriptions for a real estate agent in [area] targeting first-time buyers. Include a call to action to download a free buyer's guide."
Facebook ads for investors. Target by interest in property investment, rental income, or financial planning. "Write a Facebook ad targeting property investors interested in buy-to-let opportunities in Manchester. Offer a free rental yield report for the M1-M4 postcodes."
For each platform, AI can generate multiple variations. Run two or three versions as an A/B test and let the platform tell you which one resonates.
Lead qualification with AI
Getting leads is one thing. Qualifying them is another. Not every download or enquiry is a genuine prospect. AI helps you sort the tyre-kickers from the serious buyers and sellers.
Create a lead qualification script with AI: "Write a five-question phone qualification script for a real estate agent following up with someone who downloaded a free market report. The questions should help determine: their timeline for buying or selling, their motivation level, their financial readiness, their property preferences, and the best next step."
Use AI to draft follow-up email sequences too. Someone who downloads your market report should receive: an immediate email with the download link and a personal introduction, a follow-up three days later with an additional insight ("Since you downloaded the Marrickville report, I thought you'd find this interesting — auction clearance rates hit 78% last Saturday"), and a soft call-to-action seven days later ("If you've been thinking about what your home is worth, I'd be happy to provide a no-obligation appraisal").
This turns a cold download into a warm conversation. AI writes the entire sequence in minutes. You just personalise and schedule.
