Day 8 of 28 · AI Challenge
Social Media Content with AI
⏱ 7 min
📊 Beginner
Welcome to Week 2. You spent the first week understanding what AI can do and how to talk to it. Now we put it to work on the thing every business, freelancer, and side hustler struggles with: content.
Today you'll learn how to use AI to create social media posts for LinkedIn, Twitter/X, and Instagram — not generic fluff, but posts that sound like you and actually get engagement.
The content creation framework
Most people sit down to write a post and stare at a blank screen. That's because they're trying to do five things at once. Break it into steps and AI handles each one beautifully:
1. Topic — What are you talking about? (e.g., "pricing freelance services")
2. Angle — What's your unique take? (e.g., "why I stopped charging hourly and doubled my income")
3. Hook — The first line that stops the scroll. This is where 80% of your engagement lives.
4. Body — The meat. Value, story, or insight.
5. CTA — What do you want the reader to do? Comment, click, share, save?
When you give AI this framework, it stops producing bland posts and starts producing content that performs.
I'm a freelance web designer. I want to write a LinkedIn post about why clients should stop asking for "a simple website." Give me a hook, body, and CTA. Make the tone confident but not arrogant.
Here's your LinkedIn post:
**Hook:**
"Stop asking for a simple website." — Here's why that phrase is costing you money.
**Body:**
Every week I hear it: "I just need something simple."
But here's what "simple" usually means:
→ A homepage that converts visitors into leads
→ Mobile-responsive design that works on every device
→ Fast load times (because Google penalizes slow sites)
→ SEO basics so people actually find you
→ A CMS so you can update it yourself
That's not simple. That's professional.
The word "simple" sets the wrong expectation — for the budget, the timeline, and the outcome. What you actually want is a *focused* website. Clear goals, clean design, zero bloat.
That's what I build. And it's worth every dollar.
**CTA:**
What's the most frustrating thing a client has said about your work? Drop it below. 👇
Want me to adjust the tone or create variations?
↻ Replay conversation
Knowledge Check
In the content creation framework, which step has the biggest impact on engagement?
A
Topic — people only engage with trending subjects
B
Body — the longer the post, the more engagement
C
Hook — the first line determines whether anyone reads the rest
D
CTA — without a call to action, nothing else matters
The hook is where 80% of engagement is won or lost. On social media, people scroll fast. Your first line either stops them or loses them. A great body with a weak hook means nobody ever reads your best work.
One idea, three platforms
Here's where AI saves you hours. You don't need three different ideas for three platforms. You need one idea repurposed three ways.
LinkedIn wants depth, professional insight, and a narrative arc. 150-300 words works well.
Twitter/X wants punchy, opinionated, and scannable. Threads work. Individual posts under 280 characters work. Lists with line breaks work.
Instagram wants visual-friendly language, relatable tone, and a caption that pairs with an image or carousel. Emojis are welcome.
The trick: write for one platform first (whichever feels most natural), then ask AI to adapt it. You'll have three pieces of content in the time it used to take to write one.
Take that LinkedIn post about "simple websites" and repurpose it for Twitter/X (as a thread) and Instagram (as a carousel caption). Keep my voice consistent.
**Twitter/X Thread:**
🧵 "I just need a simple website."
This phrase costs business owners thousands of dollars. Here's why:
1/ What they mean: a basic page with some info.
What they actually need:
- A homepage that converts
- Mobile-responsive design
- Fast load times
- SEO fundamentals
- A CMS for easy updates
2/ That's not "simple." That's professional.
The word "simple" sets the wrong budget, wrong timeline, and wrong expectations.
3/ What you actually want is a *focused* website.
Clear goals. Clean design. Zero bloat.
That's worth paying for.
4/ Stop calling your website "simple." Start calling it what it is: your best salesperson, working 24/7.
What's the worst thing a client has said about your project? 👇
---
**Instagram Carousel Caption:**
"I just need something simple." 🫠
Every web designer has heard this. Swipe to see what "simple" actually means 👉
Slide 1: The request — "just a simple website"
Slide 2: What that actually includes (5 must-haves)
Slide 3: Why "simple" is the wrong word
Slide 4: What to say instead
Slide 5: Your website isn't simple — it's your 24/7 salesperson
Caption: The word "simple" sets the wrong expectation for budget, timeline, and results. What you really want is a FOCUSED website. Tag a business owner who needs to hear this. 💬
Want me to write the actual carousel slide copy too?
↻ Replay conversation
Knowledge Check
What's the smartest way to handle content for multiple platforms?
A
Write completely different content for each platform from scratch
B
Create one core idea and repurpose it for each platform's format and audience
C
Post the exact same text on every platform
D
Only post on one platform — more is a waste of time
Repurposing is the content multiplier. One idea becomes three (or more) pieces of content. Each version respects the platform's norms — LinkedIn gets depth, Twitter/X gets punch, Instagram gets visual pairing — but the core insight stays the same. This is how creators who post daily actually do it.
Making it sound like you
The number one complaint about AI-generated social content is: "It sounds like a robot." That's a prompting problem, not an AI problem.
Here's how to fix it:
Feed it your voice. Paste 2-3 posts you've written that you love. Tell AI: "Match this tone and style."
Give it constraints. "No corporate jargon." "Write like I'm talking to a friend at a coffee shop." "Use short sentences. Be direct."
Edit the output. AI gives you a draft, not a final product. Swap in your phrases, your humor, your specific examples. A 90% AI draft that you polish for 5 minutes beats staring at a blank page for 45 minutes.
People who consistently create great AI-assisted content spend about 20% of their time prompting and 80% of their time editing and personalizing. That ratio is the key.
Knowledge Check
How should you handle AI-generated content before posting?
A
Add more emojis and hashtags
B
Post it immediately — AI knows best
C
Rewrite the entire thing from scratch
D
Edit and personalize it — swap in your voice, examples, and specific details
AI gives you a strong draft fast. Your job is to make it yours. Add your specific experiences, adjust the tone, remove anything that doesn't sound like you. The combination of AI speed and human authenticity is what creates content that actually performs.
The time math
Let's be honest about the numbers. Creating one social media post from scratch — brainstorming, writing, editing — takes most people 30-45 minutes. Creating three platform-specific posts from one idea using AI takes about 15 minutes total, including editing.
That's publishing on three platforms in the time it used to take to write one post for one platform. Over a month, if you post three times per week, you're saving 8-10 hours of content creation time. That's a full workday you get back.
And the posts are often better because the framework forces structure, and AI never has writer's block at 11 PM on a Sunday.
📱
Day 8 Complete
"One idea, three platforms, fifteen minutes. That's the content multiplier — and your Week 2 starts here."
Tomorrow — Day 9
Copywriting That Converts
Tomorrow you'll learn to write copy that actually makes people click, buy, and sign up.